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Multiline Arts is more than just a multidisciplinary creative agency — it’s a launchpad for imagination, where unforgettable visual worlds come to life. We specialize in crafting sensory, eye-catching experiences, from theater and drama set designs to cutting-edge visual effects and immersive exhibition booth environments.
Our team is a blend of visionary artists, designers, and VFX specialists who don’t just execute ideas — they transform them into living, breathing visual experiences. We collaborate closely with directors, producers, and brands to craft tailored visual stories that resonate and leave a lasting impression.
Whether we’re designing scenes for a television show, creating captivating atmospheres for a live concert, or shaping a fully immersive brand activation, our work speaks the language of creativity, precision, and powerful impact.
At Multiline Arts, we believe that great design isn’t just told — it’s felt, it inspires, and it transforms. We’re here to shape stories that are seen and experienced — filled with magic, innovation, and soul.
Meet the team
Meet the team
DR. Mahmoud Samy
Professor of Scenography | Art Director | Set & Graphic Designer
Dr. Mahmoud Samy is a distinguished Professor in the Department of Scenography at the Higher Institute of Dramatic Arts, with an impressive career spanning over three decades. Since 1993, he has established himself as a leading figure in the fields of art direction, set design, and visual storytelling.
His expertise encompasses a wide array of creative disciplines, including:
Theatrical and television set design
Exhibition and booth design
Television program aesthetics
Musical concert staging
Graphic design and visual identity
Throughout his extensive career, Dr. Sami has consistently demonstrated a remarkable ability to translate abstract ideas into visually compelling realities. His work is recognized for its seamless integration of artistic vision and cutting-edge technology, resulting in immersive experiences that captivate audiences and elevate production value.
With a unique blend of academic insight and practical innovation, Dr. Mahmoud Sami continues to inspire and lead within the creative industries, shaping both the next generation of scenographers and the visual language of contemporary performance and media.
DR. Hamdy Attia
Lecturer in Scenography | Art Director | Set & Graphic Designer
Dr. Hamdy Attia is a Lecturer in the Scenography Department at the Higher Institute of Dramatic Arts, as well as an experienced Art Director involved in a wide range of artistic and design projects. He has a solid background in design, particularly in theatrical and television set design, where he combines creative vision with technical precision to create impactful and immersive environments.
Throughout his career, Dr. Attia has contributed to numerous creative works, including:
Stage and set design for theatre and television
Exhibition and booth design
Visual design for television programs
Graphic design and branding projects
His work is distinguished by meticulous attention to detail, a refined aesthetic sense, and a thoughtful balance between creativity and functionality.
Driven by a passion for continuous development, Dr. Hamdy Attia is committed to refining his skills and staying up to date with the latest trends and technologies in design—ensuring each project is delivered with contemporary relevance, artistic innovation, and high-quality execution.
Roshdy Ali
Head of Production | Contracts & Administrative Affairs Manager
Roshdi Ali is a seasoned professional in managing and executing high-level creative projects. As Head of Production, he leads diverse initiatives—from theatrical performances to large-scale live events—ensuring exceptional quality and seamless execution at every stage.
He also serves as Contracts and Administrative Affairs Manager, where he oversees all technical and administrative contracts across a wide range of projects, including set design, TV productions, concerts, graphics, and visual effects.
Roshdi combines strategic oversight with hands-on production experience to deliver results that align perfectly with the creative vision of each project. His focus on efficiency, quality, and collaboration has made him a trusted leader in the creative industry.
Tony Raafat
Visual Creator | Animator | Cinematographer | Director
Tony Raafat is a skilled visual creator specializing in animation, cinematography, and directing, blending artistic vision with advanced technology to produce captivating visual experiences. With a strong passion for storytelling, Tony excels in crafting dynamic, immersive environments that push creative boundaries.
Key Expertise:
Animation & Motion Graphics: Expertise in 2D/3D animation and fluid motion design.
Cinematography: Mastery in lighting, framing, and camera techniques to enhance visual narratives.
Directing: Bringing creative concepts to life with clear direction from start to finish.
VFX & Interactive Animation: Skilled in visual effects and interactive animations for engaging digital experiences.
Immersive Environments: Designing virtual spaces using AR and VR technologies.
Tony consistently merges technical precision with artistic creativity, delivering innovative, high-quality work that meets the highest industry standards.
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